Local Business | 5 Tips for marketing on social media

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1) Know your audience

One of the most important tips in regards to social media is to know your audience. You don’t want to wind up wasting your time, energy, and resources on a social media channel where none of your customers are.

2) Giving value to build authority

Social media can increase your sales, but you need to do it carefully and strategically. The key to building a thriving and profitable community for your business on social media is to provide value... give, give, give, and then give some more.

3) Your design matters

Your design matters. Ugly and amateur designs, bad header and profile images, and cheap graphics all will slowly destroy your brand and make your business look like it just doesn’t care, and above all, you want to look like you care.

4) Use video

Using video has quickly become the number 1 content choice for consumers online. With 78% of people watching videos online every week, this is a great way to connect with your audience. 52% of marketers name video as the type of content with the highest return on investment.

5) Use retargeting

Our final social media marketing tip today is more advanced, but unlocks a world of possibilities, and that’s to use the power of retargeting. Retargeting allows you to track and then send different messages to those who have shown interest in your business by interacting with your content.